Clik here to view.
Is Authenticity Really a Big Deal in Social Business?
Recently I had an opportunity to listen to a young twenty-something speaker. His topic was “What matters most?” His talk was designed to encourage young people, his cohort, to connect with each other....
View ArticleClik here to view.
What is the Most Important Relationship Marketing Question?
I have been spending a lot of time working in my yard the past few days. As a result I have had quite a bit of time to think. I have written about relationship marketing, customer experience, and...
View ArticleClik here to view.
How Revealing is your Content Marketing?
Nine out of ten organizations engage in Content Marketing. According to B2B Content Marketing Research, article posting, social media, and blogging are the most popular tactics and are currently used...
View ArticleClik here to view.
Music Marketing To Sell CDs; How To Promote And Market Your Music
I am fascinated by the impact of social and technological change on the marketing landscape. Social media music has turned the music industry on its head. My daughter-in-law is in the process of...
View ArticleClik here to view.
Check My Email: From Home Or Mobile? Mobile Email Use Increases
How many times during your day do you say, “Time to check my Email?” Even though Social Media currently gets a lot of attention, email messages still maintain a powerful communication presence. There...
View ArticleClik here to view.
Social Media For Business-5 Reasons Social Corporate Culture Matters
Social Media and Business; Successful Social Media Culture Typically social media is introduced to the marketing strategy mix tactically. Often an executive will declare “We need to be on Pinterest...
View ArticleClik here to view.
Brand Ambassadors: Employee Program Amplifies Corporate Culture
Employees as brand ambassadors? Pepsico says, “Yes!” I read an article recently about Pepsico’s employee ambassador program. This article emphasizes how important it is to prioritize creating brand...
View ArticleClik here to view.
Can Big Data Drive More Relevant Mobile Apps? AMEX Thinks So #SoMoLo
Big Data, SoMoLo & Targeted Mobile Advertising Amex has just upgraded their mobile app and has begun testing behaviorally targeted ads in New York and LA. The app will serve up specific ads based...
View ArticleClik here to view.
Social Networking For Business; Have A Social Media Marketing Strategy
Social Networking for business can be a real challenge. Social networking is important for anyone in business, irrespective of your role. Many different books have been written; and entire courses...
View ArticleClik here to view.
Starbucks Integrated Marketing Case Study; Effective Starbucks Marketing...
Ingredients in a CRM campaign – A Starbucks Case Study I am a Gold Card carrying Starbucks customer and I consume a significant amount of Starbuck’s coffee. As a marketer, I have a lot of respect for...
View ArticleClik here to view.
How Do you Rate Your Business on Customer Experience Differentiation?
What is Customer Experience Differentiation? Are customer service and customer experience the same thing? Though it seems like the terms are frequently used interchangeably, there is a distinction....
View ArticleClik here to view.
Social Media Strategies And Business; Social Media Marketing
Social Media Strategies and Your Business A great deal has been written on the topic of social media in business. There are numerous opinions and experiences. Some say that social media is intended for...
View ArticleClik here to view.
Market Segmentation & Target Marketing Insights For Your Business
Recent Target Market Analysis Provides Interesting Customer Segmentation Insights Catalina Marketing studied the consumer purchase dynamics of the top 25 new 2010 product launches across a variety of...
View ArticleClik here to view.
Social Shopper; Purchasing Trends In The Social Shopper Community
Defining the Social Shopper Term According to Commerce in Motion.com, social shoppers are consumers who regularly use social networks and apps, smartphones, and location-based services as part of their...
View ArticleClik here to view.
Benefits of Social Media for Business; 2012 Business Social Networking
Defining Business Social Media Terminology There are some interesting findings in the 2012 Social Business Global Executive Study and Research project by MIT Sloan and Deloitte. While many of the...
View ArticleClik here to view.
Mobile Social Media Olympic Coverage: Social Media Mobile Events 2012
2012 Olympic Coverage and Social Media Today the 2012 Summer Olympic Games commence in Great Britain. The coverage of athletes trying to qualify, and stories of those who already have qualified are now...
View ArticleClik here to view.
Mobile Marketer; Local Mobile Marketing & The Mobile Advertising Market
Why Market on mobile? The marketing landscape is undergoing dramatic and rapid change. Consumers are now more empowered than the retail staff they encounter on a typical shopping trip. Armed with...
View ArticleClik here to view.
Starbucks Customer Profile; Relationship Marketing Customer Analysis
Starbucks makes good coffee. I know there are those who think it is too strong or it tastes burned; however, I think it tastes really good. In addition to making fine coffee, Starbucks is first-rate at...
View ArticleClik here to view.
QR Code Marketing: The Collision of Old and New Marketing
My wife and I were returning from our morning walk when we noticed a house had just gone on the market. There was the typical For Sale sign above a real estate company’s logo, pretty typical. I did...
View ArticleClik here to view.
Social Media Advertising; Two Screen Viewing And Customer Behavior
TV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR’s allow us to record any program for future viewing. This behavior is appropriately called time...
View Article
